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We’ve been studying the power of nature since day 1 👩🏽‍🔬

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Strengthen ✅ Hydrate ✅ Nourish ✅

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April Fools? Not here 🙅‍♀️

Nostalgia isn't the only thing millennials are losing...

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Hair care, the plant-based way 🌿

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The science behind thicker, fuller hair 🔬

Real stories. Real results 🌱

In the Thick of It: Volume 13

UPLIFT 101: Your guide to all-day volume

Stress impacts your hair 🌱

It’s more than hair, it’s a movement 🩷

Heidi Montag’s roots of resilience 🌱

About your next salon visit... 💇‍♀️

Visible results, real confidence ✨

We see volume in your future 🔮

Stop hair thinning with a 360° approach

A guide to hair loss with Dr. Nathan 👩‍⚕️

The secret to stopping shedding 👉

Inside our new Dual LIFTing technology™

Self-Love 🤝 Self-Care

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A celeb hairstylist spills her secrets 🤫

Meet the UPLIFT Volumizing Collection 💜

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In the Thick of It: Volume 12

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In the Thick of It: Volume 11

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Apr 27, 2026